Tag: content marketing

It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don’ts, and must-know warnings about AI and content creation.

Are you tired of attracting the same type of clients with no real change in your business? It’s time to level up and start attracting better, higher-paying clients! Many people don’t realize that they need to drastically change their approach in order to see different results. Martin Huntbach and Lyndsay Cambridge, from Jammy Digital, are here to stop us from attracting just any client, and get us on our way to attracting the right clients for our business. 

Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus.

As AI technology—such as ChatGPT and Google’s Bard–continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with their target audience. Joining us today is branding expert Mike Kim, who shares his insights on how to harness the power of AI to elevate your content marketing strategy.  

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale. 

Stop letting search engines struggle to understand your website’s architecture – get ahead of the game with topic clustering! SEO expert Joshua George is here to explain why these clusters will make you an authority on any given subject and how they can help boost your website in the rankings.  

Can a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now.  “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content […]

If your Instagram marketing is going nowhere, this is the episode for you. Instagram expert Ariel Carr will show you how to build an audience and how to monetize your Instagram account, even if you don’t have thousands of followers. She’ll share with you some of the overlooked opportunities on Instagram, and how to get […]

Should TikTok be part of your company’s marketing campaigns? Maybe you think the audience isn’t there, or it’s not a serious enough platform. TikTok marketer, Austin Armstrong, believes otherwise and he’s helped professionals reach and engage their audience on TikTok, driving leads and sales. He shares how in this week’s episode of the Agents of […]

Any business can add e-commerce to their website, but what goes into a successful online store? Too many shopping sites focus entirely on the products, completely ignoring the people who are interested in buying. Matt Edmondson, an e-commerce expert, suggests that to build a successful e-commerce site you need to start with the customer experience, […]