Tag: content marketing

How do you stand out? How do you get your ideal customer to remember you? Humor and creativity can be powerful tools in marketing, but these tools scare many companies. How to take some creative risk but not get yourself in hot water? Saul Colt has a history of memorable marketing moments and he’s here […]

What is inclusive marketing? How does it differ from multicultural marketing? How can you add inclusive marketing to your own brand and communication, without coming off as inauthentic or just jumping on a bandwagon? Lola Bakare has heard these questions before, and she’s here to help you navigate these waters successfully. Done right, inclusive marketing […]

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey. E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a […]

Can you outsource all of your content marketing to AI? Can Artificial Intelligence research, write, and optimize your blog posts and articles? Content Marketing Agency VP James Scherer is on the cutting edge of AI and shares what it’s capable of, and where it falls short. If you’ve been looking for ways to automate your […]

Influencer marketing can help you reach new audiences, but it has limited impact if all of your influencers look and sound like you. Discover the benefits and challenges of diversifying your influencer marketing. With the help of LaToya Shambo of Black Girl Digital, Inc, we’ll look at insightful ways marketers and businesses can audit themselves […]

There are lots of reasons to include videos as part of your brand’s online presence, but have you considered explainer videos? These videos can specifically help to increase conversion rates, better clarify the objective of your product or service, generate increased interest in your brand, and increase web traffic, just to name a few. Derek […]

Coming up with a week’s worth of social media posts can seem overwhelming, never mind an entire month’s worth! But what if I told you that you could actually sit down and map out 30 days’s worth of social posts at once – with a “set it & forget it” approach? That’s exactly what visibility […]

Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]

Do you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google.   Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]

Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you’re a technology, digital, and […]