Tag: content marketing

Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the […]

Yes, we’re back. It’s been a while, hasn’t it? It’s funny because early on during COVID I was 8 – 10 guests ahead, and because that was such a long lead time I started not taking on new guests. But the funny thing about 8 – 10 guests is that after 2 – 3 months, […]

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear […]

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive. Sticking to your strengths and the medium that you’re passionate about as far […]

A pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website. Christine Whittemore understands what goes into an effective pillar post and how to draw readers and […]

Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you’re trying to reach, know where they’re hanging out online, prove to them that your brand is trustworthy, and be able […]

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you’re never quite sure of the twists and turns you’ll take in the middle. Well, isn’t business a lot like that, too? And just like the way an improv performer can reel in an audience […]

You’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you’ve created.  It’s not that there’s extra work to be done, it’s that you’re able to get a […]

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from […]

The emphasis during a web development project is often on the design. Of course, everyone wants a beautiful website that reflects their company with its look and feel. But a website that converts customers from visitors to leads to customers isn’t just about great design. While design is certainly a big piece of the puzzle, […]