Tag: copywriting

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between.

Stand out from the crowd! As AI becomes increasingly prevalent among marketers and copywriters, it’s essential to capture attention in a sea of sameness. The key? Combining the prowess of AI with something just as vital – emotional intelligence (EI). Learn from expert copywriter Nick Usborne as he shares his valuable strategy for future-proofing your copy.

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone […]

Writing good copy is more than just coming up with a clever slogan or tagline, it’s really learning how you use your words effectively. It’s learning how to peel back the layers to your “problem” and come up with a “solution” that speaks to your audience as a whole, and in a language that appeals […]

The emphasis during a web development project is often on the design. Of course, everyone wants a beautiful website that reflects their company with its look and feel. But a website that converts customers from visitors to leads to customers isn’t just about great design. While design is certainly a big piece of the puzzle, […]

When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be. The first thing you need to remember […]