Tag: digital marketing

Tired of trading your time for dollars and feeling stuck in the cycle of hourly billing? Pricing expert Jonathan Stark breaks down why hourly rates cap your income, create client friction, and keep your business from scaling. Learn smarter, more profitable pricing strategies that help you get paid for the value you deliver – not just the hours you log.

Search is evolving, and if you’re not optimizing for large language models (LLMs), your brand could be invisible in AI-powered search tools like ChatGPT, Gemini, and Perplexity. SEO expert Crystal Carter returns to the show to break down exactly how businesses can increase their visibility in AI-driven search, why entities matter more than ever, and the key strategies to stay ahead as search continues to change.

Are you ready to take your content creation to the next level? Jeff Sieh his insights on crafting eye-catching, original visuals with AI tools like Midjourney and Ideogram. Whether you’re a marketer, solopreneur, or content creator, Jeff’s tips will help you create standout images that amplify your brand while saving time and effort.

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation.

Blockchain may very well be the unsung hero of modern marketing, offering more advantages than you might realize. Beyond just securely storing, managing, and tracking intellectual property, blockchain can refine ad targeting, enhance ROI, and vastly improve loyalty and rewards programs, among other benefits. Jimmy Haight, blockchain expert from Chainlink Labs, shares his top strategies for integrating blockchain into your marketing efforts.

Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences.

Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth.

Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io.

There are many tools in the marketer’s toolbox, but should we be putting more emphasis on owned assets? Casey Hill from Active Campaign helps us dig into how to use our owned assets to optimize our consumer behavioral data, control our narrative, capture attention, and ultimately build authentic customer relationships.

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of “The Agents of Change,” Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies.