Tag: digital marketing

What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed? What if more businesses worked together instead of against each other?  It is this focus on collaboration […]

Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow. Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan’s “Selling 7” […]

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!! But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited […]

Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you […]

Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to […]

So, it’s finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and english as a second language schools! So many of them came into […]

I can’t believe we’re TWO DAYS from the Agents of Change conference. There’s STILL so much to get done it’s crazy! So, I hope you can forgive me that instead of a typical interview, or me reading a chapter of my upcoming book, I’m instead sharing with you my presentation from last year, Digital Marketing […]

So maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that? A/B split testing is a great way […]

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once […]

Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride! The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges […]