Tag: digital marketing

With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.

Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week’s guest is just the person to get you there: Brooke Osmundson is a paid search expert, a Top 50 PPC Influencer, and she’s got over 100 articles under her belt at Search Engine Journal. She shares how to dial in your targeting for better results now!

Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.

In today’s fast-paced digital landscape, businesses are looking for ways to stay ahead of the competition and improve their marketing efforts. One of the most promising technologies in this field is AI, and one of the most advanced AI language models available is ChatGPT. Developed by OpenAI, ChatGPT has been trained on a vast amount […]

Put yourself in front of the right people by optimizing your video for search! You don’t need to worry about becoming an overnight sensation. Atiba de Souza explains how to focus on connecting with searchers who have you specifically in mind. It’s a simple way to increase your audience and get more meaningful engagement online. […]

Looking to connect with your prospects and grow your business? Texting and SMS marketing are the most efficient tools when you need to start something – from asking a question, all the way through understanding what’s next in any process. Aaron Weiche shares his text marketing tips that can make all the difference in giving […]

Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need.  B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.  

To maximize the impact of your website content, choose strategies that will help push it to the top of search engine results like focusing on optimizing page length and voice, doing extra research for improved SEO rankings, or even adding videos. Meg Casebolt shares her 3-month plan to help us see impressive boosts in visibility […]

Twitter is in the news, but maybe not for the best of reasons. As a marketer, should you stick it out or jump ship? And whether on Twitter or an alternative, how do you build and engage your audience? Brandon Cockrell of Linchpin Sales Interactive shares that tactics that have worked for him and his […]

Concluding a two-part interview, today we look at how a real business—built around NFTs and Web 3—works. We’ll look at the business model, how they attract customers, and how they generate revenue. To do that, we’ll be chatting with Michael Cirino and Harry Rosenblum of House of Attention and St3ak.