Tag: email marketing

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their […]

Email marketing can be a tricky beast. It’s more than just making sure you have an email list that you’re spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding […]

By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you’re basically just “renting space”, your email list is your very own property, as well as an invaluable business commodity. But in this ever changing and evolving world of mobile […]

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one. Too often marketers are concerned more with quantity over quality when it comes to their email […]

One of the most valuable tools that any small business or entrepreneur has is their list. In this case, it’s an opt-in email list…people that have asked to hear from you! They’re interested in what you have to say…and sell! The quality of your list is incredibly important, but the size of your list can […]

Do you need to drive more web traffic & engagement to your brand using email marketing? Let Heather Jackson show you how. Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer […]

Rick Mulready will be speaking live in Portland, Maine at Agents of Change – The Digital Marketing Conference on September 26, 2014. Register by September 1, 2014 for a discount!