Tag: facebook marketing

Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the […]

Are you struggling to attract new customers using Facebook Ads? While most businesses are seeing customer acquisition costs go up on Facebook, there is another approach that can help you really connect with your ideal customers. Facebook Ads expert Jennifer Spivak shares her four bucket approach to messaging in ads that has attracted new business […]

Remember when one of the first things a business would do after setting up their website was to create a Facebook page? Well, according to marketing consultant Jenny Karn, this may be a thing of the past. This includes businesses currently using Facebook who have noticed their posts generating lower levels of engagement, leaving them […]

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and […]

Let’s say you’ve already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as well. Once you decide why and how you’ll use the group, it’s a good idea to set up some rules and […]

Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder […]

A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as you want. Facebook groups also offer many options to suit a particular Groups needs; you can make it public, private […]

There’s a whole lot more to Facebook ads than just “boosting” a post. Just throwing money at Facebook isn’t the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you’re just wasting money. You […]

The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. […]

If you missed the recent TwitterChat that RIch Brooks recently hosted – or have no idea what a  Twitter Chat is – you missed out on a ton of valuable information. Luckily he has taken a sampling of that chat, as well as other questions he hears often, and answered them here for you.  You […]