Tag: google

Google Discover is your own personal, curated feed of web content that appears below the search bar. As a marketer, it provides an opportunity to surprise and delight your audience and drive qualified traffic to your site. However, getting your content to show up in Google Discover is no easy feat. Kyle Brady, publisher, strategist […]

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!! But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited […]

Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you […]

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete?  Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can […]

Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages […]