Tag: google adwords

Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, but if you use them in a way that is found to be interesting or helpful, you could be nurturing a future customer.

Google AdWords expert, Ross Kaplan-Winn, drops by to chat about how to refined your audience and targeting methods on this episode of the Agents of Change!

Let’s run through a couple things that might make someone say “AdWords doesn’t work” and how you can fix them.

Google AdWords is a proven lead generator for inbound marketing. Learn from industry pro Leslie Lewis about what you should focus on with your AdWords campaigns.