Tag: jason falls

In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate […]

Vespa wanted to acquire new customers. The chic, stylish scooter company felt strongly that if they could find people who were just like their current customers, they would have a great shot at marketing their trendy mode of transportation to them. This strategy isn’t uncommon. But what most brands do in this scenario is conduct […]