Tag: katie robbert

The real challenge of AI integration lies in managing people and change. In this episode, Katie Robbert introduces her 5P framework for AI success, explains the TRIPS approach to automation, and highlights the critical need for AI education and training.

With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.