Tag: lead generation

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey. E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a […]

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? […]

Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to […]

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ […]

You’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you’ve created.  It’s not that there’s extra work to be done, it’s that you’re able to get a […]

So you’ve got yourself a blog, and like everyone else with a blog, you’re looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough? It’s true, […]