Tag: linkedin marketing

The “secrets” of AI that no one is telling us. B2B strategies for small businesses. Website alternatives. And things to do in Portland, Maine, when you attend the Agents of Change Digital Marketing Conference.

This one has it all.

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips […]

If you’re looking to stand out and build an audience on LinkedIn, you’ll want to take advantage of one of the B2B platform’s most powerful tools: the newsletter. Whether repurposing content you’ve already created or creating something new, LinkedIn gives you more reach and a new audience. LinkedIn expert Judi Fox gives us the rundown […]

How often do you accept a connection request on LinkedIn, only to be immediately spammed with a sales pitch before you’ve even had a chance to look at their profile? Or received a connection request with no explanation or context? Or been told you should connect because “I see we have connections in common”? According […]

Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]

Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key strategies that will help your profile stand out from the pack. A few things that will have both […]

With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options. It could be that once you stop thinking of it as just a social media site but rather a bulked up CRM tool, then you can take advantage of the options it offers. […]

Stephanie Sammons will be speaking live in Portland, Maine at Agents of Change – The Digital Marketing Conference on September 26, 2014. Register now for early bird specials!