Tag: marketing strategy

User acquisition is more than just getting customers through the door—it’s about understanding their deeper needs and ensuring long-term value. Hannah Parvaz shares the essential strategies they implement at Aperture, from defining a North Star metric to calculating acquisition costs and experimenting with messaging.

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation.

If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to […]

In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here […]