Tag: marketing

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms.

Use the platforms that you have available to you, create content, and then have it be in front of your intended customers 3 or 4 times.

AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them.

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? Michael Brenner knows the importance that empathy and storytelling play in marketing.

When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we’re always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that.

How can you stay competitive in today's marketplace? You need to be able to tell a better story. A story that resonates with your audience. That makes them feel something or tickles their funny bone. And to help you become a better storyteller, I asked Tamsen Webster to join us on this week's Agents of Change podcast.

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the twists and turns you'll take in the middle. Well, isn't business a lot like that, too? And just like the way an improv performer can reel in an audience with good storytelling, the same is true in business.

Learn some business marketing magic from marketing master, John Jantsch, of Duct Tape Marketing, on this week's agents podcast.