Tag: marketing

Are you struggling to attract new customers using Facebook Ads? While most businesses are seeing customer acquisition costs go up on Facebook, there is another approach that can help you really connect with your ideal customers. Facebook Ads expert Jennifer Spivak shares her four bucket approach to messaging in ads that has attracted new business […]

Email marketing is a powerful way to keep your audience engaged with your business and build brand awareness. But it can also create “email fatigue” among those receiving them over time. So what’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. […]

What is inclusive marketing? How does it differ from multicultural marketing? How can you add inclusive marketing to your own brand and communication, without coming off as inauthentic or just jumping on a bandwagon? Lola Bakare has heard these questions before, and she’s here to help you navigate these waters successfully. Done right, inclusive marketing […]

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey. E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a […]

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? […]

There are lots of reasons to include videos as part of your brand’s online presence, but have you considered explainer videos? These videos can specifically help to increase conversion rates, better clarify the objective of your product or service, generate increased interest in your brand, and increase web traffic, just to name a few. Derek […]

Coming up with a week’s worth of social media posts can seem overwhelming, never mind an entire month’s worth! But what if I told you that you could actually sit down and map out 30 days’s worth of social posts at once – with a “set it & forget it” approach? That’s exactly what visibility […]

Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]

Do you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google.   Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]

Building a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.