Tag: MOZ

My guest today is a Google My Business platinum product expert, and experienced veteran of SEO and social media since 1994. He's also contributor to the Moz local search ranking factors study, and a regular writer for BrightLocal and Moz. Two of our favorite pieces of local SEO software that we use here in the office at flyte.

Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential.