587 episodes | 572K+ downloads

My guest today is a Google My Business platinum product expert, and experienced veteran of SEO and social media since 1994. He's also contributor to the Moz local search ranking factors study, and a regular writer for BrightLocal and Moz. Two of our favorite pieces of local SEO software that we use here in the office at flyte.

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Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential.

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