Tag: podcast

Curious about the untapped potential of podcast guesting to amplify your message and influence? Just as understanding your customer’s needs is crucial for effective copy, guesting on podcasts offers a dynamic platform to reach diverse audiences and establish credibility. Mischa Zvegintzov takes you on an influence tour, so you can use podcast guesting to bolster your online presence and message.

How can you use a podcast to build your business? Well, there’s not just one right answer. In today’s episode, we look at how to leverage podcasts for lead gen, for networking, for thought leadership, and more. Podcaster Katie Brinkley joins us to talk through great use cases for podcasting for your business with enough […]

Did you know that even some of the most well-known national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies? We’ve all undoubtedly encountered a chatbot a few times in the past few years, […]

How to Plan for Your 2021 Digital Marketing Needs Are you putting together next year’s marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be? Here are nine things to consider when developing out your own digital marketing plan.

Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business. But maybe you just don’t have the time to pitch yourself […]

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace. According to Paul Klein, it’s not just a matter of charging more or raising your […]

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very […]

What’s more important to your business…building a list or building a tribe? Keith Perhac suggests that tribe building will provide powerful ROI. Here’s how you do it, step by step.