Tag: podcasting

Podcasting can be a powerful marketing channel, but how do you grow an audience? What type of podcast format would work for your business? How to you grow your listenership? In this week’s episode, Jeff Dolan, the CEO of Wavve, shares his experience and answers your podcasting questions!

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very […]

Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the foundation of what is the clear and compelling idea of why people should listen to you. If your podcast doesn’t build a sense […]

Measuring the success of your podcast is more than just getting in the “New & Noteworthy” section at iTunes. And that means it’s more about getting people to actually subscribe to your podcast than to simply just listen to it. The most obvious way to garner buzz about your podcast is to utilize your email […]

Like many business owners and entrepreneurs you’re probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting? Podcasting is a great way to serve up actionable items and valuable information to your audience without necessarily having to write out content in the way you would […]

Building an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicated audience of listeners waiting with baited breath for each new episode that they loyally download and listen to from […]

Podcasts are a great online marketing tool for your business. They are portable, and therefore a more personal way, to connect with your audience. Whether you’re thinking of starting one or just getting into it, there are a few tips you’ll want to follow to ensure your podcast’s success. It’s no coincidence that the number […]

John Lee Dumas will be speaking live in Portland, Maine at Agents of Change – The Digital Marketing Conference on September 26, 2014. Register by September 1, 2014 for a discount!