Tag: press releases

Earned media can be a powerful way to raise brand awareness, drive traffic, and generate sales. But to get journalists to pay attention, you need to have a powerful hook. eReleases founder, Mickie Kennedy, shares his proven method for creating that hook and then leveraging digital marketing to take your message even further.  

If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside […]