Tag: rich brooks

AI isn’t just another buzzword in the marketing world—it’s a competitive advantage that’s changing how we work. While AI certainly has its limitations (bias, hallucinations, data security concerns), the businesses who figure out how to harness its power will pull ahead. In this episode, I’m breaking down five concrete, practical applications that you can implement immediately to work smarter, not harder.

The “secrets” of AI that no one is telling us. B2B strategies for small businesses. Website alternatives. And things to do in Portland, Maine, when you attend the Agents of Change Digital Marketing Conference.

This one has it all.

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale. 

Any business can add e-commerce to their website, but what goes into a successful online store? Too many shopping sites focus entirely on the products, completely ignoring the people who are interested in buying. Matt Edmondson, an e-commerce expert, suggests that to build a successful e-commerce site you need to start with the customer experience, […]

Are your Facebook Ads working as hard as you’d like them to? Do you find that the promise of leads and sales from advertising on Facebook hasn’t been fulfilled? Well, today we’re going to be diving into what most people are getting wrong with their Facebook Ads and how to fix it in your own […]

Branding plays a key role in the success of many companies you’re no doubt familiar with. But what about personal branding for yourself? Personal branding is vital to the development of your career. A successful brand self-promotes, it allows you to develop a unique personality, and can set you apart from others in your industry. […]

Marketing your business can be overwhelming for a small business owner. Social media posts, networking, figuring out which platforms to use, running digital ads… it’s all very overwhelming and yet we’re still left asking ourselves, “could I be doing more?” Stephanie Scheller, of Increase Your Impact, helps her clients take the guessing game out of […]

It’s been said that storytelling is the key to sales because it hits that certain part of the buyer’s brain that resonates with them on a deeper level. It can warm up your audience by giving them real-life reasons and examples that they can relate to, as to why they need your products or services. […]

If you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page. Greg Gifford from […]

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency, and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? With the help of Forrest […]