Tag: rich brooks

We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is […]

If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to […]

In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here […]

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers. While it offers many of the same […]

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear […]

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive. Sticking to your strengths and the medium that you’re passionate about as far […]

If you’re looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefings! Alexa briefings are a great way to stay front of mind, position yourself as an expert in your field, and reach out […]

Being everywhere doesn’t necessarily get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather than try to be a jack of all trades, be remarkable at one. So much so that it becomes your signature, something that people […]

What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed? What if more businesses worked together instead of against each other?  It is this focus on collaboration […]

Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow. Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan’s “Selling 7” […]