Tag: stephan hovnanian

Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. Before joining Sprout, he ran his own email marketing […]

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one. Too often marketers are concerned more with quantity over quality when it comes to their email […]