Tag: storytelling

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators […]

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally.  You should think of storytelling as tribe building.  And if you put out your story, you’re going to attract like-minded people […]

I recently attended a technology event where one speaker demonstrated what NOT to do when you get the chance to talk about your business. It was an object lesson into how to immediately destroy interest and create a disconnect with the audience. Fortunately, the main speaker, Kerry Gallivan, of Chimani, provided a great example of […]