Tag: tamsen webster

It’s been said that storytelling is the key to sales because it hits that certain part of the buyer’s brain that resonates with them on a deeper level. It can warm up your audience by giving them real-life reasons and examples that they can relate to, as to why they need your products or services. […]

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally.  You should think of storytelling as tribe building.  And if you put out your story, you’re going to attract like-minded people […]