Tag: tom webster

Every podcaster wants more listeners, but most are asking the wrong question. Instead of “How do I grow my podcast?” Tom Webster argues we should be asking, “Why did my podcast stop growing?” Tom, a veteran in audio research, has worked with some of the biggest names in podcasting and radio. In this episode, he explains why word of mouth is still king, why most podcasts aren’t as entertaining as their hosts think, and what you can do to create a show that keeps people coming back—and sharing it with others.

Tom Webster is Speaking at AOC2015! Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster […]

Don’t treat LinkedIn like a “set it and forget it” platform. Amanda Healy shows you how to build a personal brand, grow your audience, and generate real business from your LinkedIn account.