Tag: Winfluence

As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic.  Today’s guest, Wes […]

In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate […]