587 episodes | 572K+ downloads

Looking to generate more B2B leads and sales? Unleash the power of YouTube to engage and educate your prospects. Here’s how…

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Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer.

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In today's episode, I share those changes, but also how we made the business decisions around them. I'm hoping that by sharing what we did, it will help you in any marketing or other business initiatives you're looking to launch in 2020 or beyond.

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Looking for data-driven advice on how you should be using video to engage your audience? Michael Stelzner shares the approach to video and YouTube that has been working for Social Media Examiner.

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If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them.

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Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.What worked so well last year, or last month, or even yesterday, is dead in the water today.

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It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience's attention, and even more than Facebook, people turn to YouTube to find answers to problems they're having.

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Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, but if you use them in a way that is found to be interesting or helpful, you could be nurturing a future customer.

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Got video? If you're curious about getting started in video in ways your competitors are not even considering, this is the episode you've been waiting for!

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Steve Dotto is speaking at The Agents of Change Conference in Portland, ME on 9.25.15! Come see Steve present his best secrets to YouTube success.

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